Applied Lifecycle Marketing Specialization
Coursera
MY PROFESSIONAL PROFILE
Md Sahed Hasan — Turning Marketing Complexity Into Clear Growth
Marketing strategist and consultant in Dortmund with 7+ years across B2B and e-commerce — performance marketing, analytics, CRM, automation and AI, always tied to real business results.
Md Sahed Hasan
Founder
Matrix Insight
About Me
I’m Md Sahed Hasan, a data-driven marketing professional and consultant with 7+ years of experience in digital marketing, performance marketing, CRM, e-commerce and growth strategy. I help businesses turn complex marketing challenges into clear strategies and practical solutions.
Through Matrix Insight, I share practical frameworks, templates and real-world lessons to help businesses make better marketing decisions and create sustainable growth.
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7+ Years
Marketing & Digital Experience
€
€1M+
Annual Marketing Budget Managed
▥
50+
Campaigns & Projects
◈
8+ Industries
B2B & B2C Experience
⌖
Germany
Based in Dortmund, Working Globally
◎
M.A. Degree
Completed in Germany
My Approach
I Connect the Pieces Behind Growth
Marketing rarely fails because of one channel. Strategy, customer understanding, media, data, technology and sales all have to work together.
That’s where I work.
I combine strategic thinking with hands-on marketing experience to help businesses understand what is holding growth back, identify what matters most and build practical solutions that can be measured and improved.
Strategy
Customer
Media
Data
Technology
Sales
Growth
Core Expertise
Strategy. Data. Execution. Growth.
My Framework
Three phases. Eight stages. One connected system.
01 Understand
02 Strategise
03 Execute & Improve
01
Diagnose
Audit data, funnel, spend and results to see where you really stand.
02
Discover
Understand the market, competitors, customers and how they buy.
03
Define
Agree on goals, KPIs, positioning and the few priorities that matter.
04
Design
Shape the strategy, channel mix, messaging and customer journey.
05
Deliver
Launch campaigns, content, automation and tracking — properly.
06
Measure
Track what the business feels: pipeline, revenue, CAC and ROAS.
07
Optimise
Test, learn and improve continuously — small gains that compound.
08
Scale
Scale proven campaigns, channels and processes into lasting growth.
A strategic approach that connects
Business
Market
Customer
Brand
Marketing
Technology
Sales
Measurement
Growth
The Principle
Four Rules Behind Every Decision
When priorities compete, these decide — in this order.
01Strategy before tactics.
02Customer before channel.
03Evidence before assumptions.
04Business outcomes before marketing activity.
Marketing Technology & Platforms
Tools I work with
G
Google Ads
M
Meta Ads
▥
GA4
◈
GTM
H
HubSpot
B
Brevo
S
Shopware
L
Looker Studio
◉
SEMrush
A
Ahrefs
⌕
Screaming Frog
◔
Microsoft Clarity
in
LinkedIn Ads
T
TikTok Ads
+
and more…
Work History
04/2026 – 05/2026
Senior Marketing Manager
Decotec GmbH
04/2024 – 12/2025
Marketing Manager
Koczwara Vertriebs GmbH
10/2021 – 03/2024
Digital Marketing Manager
Goldene Generation GmbH · Marketing agency
2022 – Present
Marketing Consultant
Bluenet Communication JV Ltd
07/2020 – 10/2021
Marketing Consultant (Remote)
Wave Digital Systems
04/2019 – 06/2020
Praktikum & Masterarbeit – Marketing und Vertrieb
Würth-Gruppe
10/2018 – 01/2019
Praktikum – Marketingkommunikation
Hella GmbH & Co. KGaA
01/2014 – 10/2016
Marketing Officer
Skysoft BD
Education
◎
M.A. International Business Administration & Foreign Trade
Hochschule Worms, Germany
2016 – 2020
◎
MBA in Marketing
Comilla University, Bangladesh
2012 – 2013
◎
B.B.A. in Marketing
Comilla University, Bangladesh
2007 – 2012
Languages
Deutsch B2
Englisch B2
Bengalisch Muttersprache
What Defines Me
International Perspective
Continuous Learning
Curious & Innovative
Entrepreneurial Thinking
Technology Curious
Strategist & Problem Solver
Analytical & Impact Driven
Collaborative & Impact Driven
Markets & Business Models
Industries I Know From the Inside
Different markets, the same discipline: understand the buyer first, then build the system around them.
Flooring & Building Materials
Premium flooring brands and specialist wholesale — trade, dealer networks and online.
Decotec · Koczwara · Lagerix
Automotive & Tyres
Technical products and strong brands in a crowded market — from lighting to tyres.
Hella · Hankook Reifen · Laufenn Reifen
Industrial Goods & Technology
Pumps, tools and office technology sold to trade and business buyers.
Würth-Gruppe · Wilo · Kyocera Document Solutions
Banking & Insurance
Financial products where trust, clarity and compliance come first.
Signal Iduna · Barmenia · Versicherung09 · Prime Bank · Sunlife Insurance
Education & Training
Professional academies and seminars — programmes, events and enrolments.
Sparkassenakademie
Consumer Brands & E-Commerce
Lifestyle, wellness and drinks brands — building awareness and online sales.
Woodland Gin · MyWellness
Telecom & Internet
Broadband services — acquisition, subscriptions and retention.
Bluenet Communication
Software & Digital Services
Digital products and IT services sold on value, not features.
Wave Digital Systems · Skysoft BD
Business models
B2B Distribution & Wholesale
Dealer & Partner Networks
Manufacturers & Brands
B2C & D2C E-Commerce
Subscriptions & Recurring Services
Financial Services
Agencies & Consulting
Certifications
Continuous learning — the newest first.
Become a Marketing Automation Expert: Beginner to AI Pro
Udemy
HubSpot Workflows and Reporting for Marketing Professionals
Udemy
HubSpot for Marketing Professionals & Teams – Fundamentals
Udemy
Email Marketing Masterclass: Start & Grow your Email List
Udemy
E-Marketing Specialization
University of California, Irvine
Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising Specialization
University of Colorado Boulder
Google Digital Marketing & E-commerce Professional Certificate
Digital Marketing Strategy and Planning Specialization
Digital Marketing Institute
Advanced Google Analytics 4 Implementation with Tag Manager
Udemy
Master Google Analytics 4 Reports and GTM Basics
Udemy
The Complete Digital Marketing Guide – 27 Courses in 1
Udemy
The Complete Google Ads Masterclass 2026
Udemy
Google Data (Looker) Studio for Data Visualization
Udemy
Data Visualization in Google Data Studio / Looker Studio
Udemy
The Complete Conversion Rate Optimization Course
Udemy
Microsoft Power BI – The Practical Guide
Udemy
AI and Marketing Automation
Bongiyo.com
Google Analytics 4
Love Data
Data-Driven Digital Marketing
Bongiyo.com
Full Stack Digital Marketing
Bongiyo.com
Intro to International Marketing
Yonsei University
Multichannel Content Marketing
Adobe
Digital Marketing Strategy: Navigating Emerging Media and AI
University of Illinois Urbana-Champaign
Mobile Marketing, Optimization Tactics, and Analytics
University of California, Irvine
Foundations of Digital Consumer Search and Marketing
Queen Mary University of London
Advertising and E-commerce on TikTok
Aptly
Programmatic Advertising
University of Colorado Boulder
Marketing on TikTok
Aptly
Introduction to CRM with HubSpot
Coursera
Get Started with HubSpot
Coursera
Search and Display Advertising
University of Colorado Boulder
Social Media Advertising
University of Colorado Boulder
Understanding TikTok and Its Users
Aptly
Advanced Content and Social Tactics to Optimize SEO
University of California, Davis
Make the Sale: Build, Launch, and Manage E-commerce Stores
Satisfaction Guaranteed: Develop Customer Loyalty Online
Strategies for Converting and Retaining Customers Online
University of California, Irvine
Identifying, Attracting, and Growing Your Digital Audience
University of California, Irvine
Digital Leadership and Digital Strategy Execution
Digital Marketing Institute
Think Outside the Inbox: Email Marketing
Assess for Success: Marketing Analytics and Measurement
Digital Channel Planning and E-Commerce Strategy
Digital Marketing Institute
From Likes to Leads: Interact with Customers Online
Attract and Engage Customers with Digital Marketing
Digital Strategy and Business Opportunity
Digital Marketing Institute
Foundations of Digital Marketing and E-commerce
Strategic Social Media Management
Boston University
Social Media Management
Meta
Fundamentals of Social Media Advertising
Meta
Measure and Optimize Social Media Marketing Campaigns
Meta
Advertising with Meta
Meta
Introduction to Social Media Marketing
Meta
Getting Started in Google Analytics
Coursera
Optimizing a Website for Google Search
University of California, Davis
Create a Google Ads Search Campaign
Coursera
Google SEO Fundamentals
University of California, Davis
Introduction to Google SEO
University of California, Davis
Introduction to Digital Advertising
University of Colorado Boulder
Sales Strategy
Fundação Instituto de Administração
Effective Sales – An Overview
Fundação Instituto de Administração
Brand Management: Aligning Business, Brand and Behaviour
London Business School
Marketing in a Digital World
University of Illinois Urbana-Champaign
Digital Marketing: Customer Engagement Strategy
University of Illinois Urbana-Champaign
Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
University of Illinois Urbana-Champaign
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
IE Business School
Complete Mailchimp Tutorial
Udemy
Brand and Product Management
IE Business School
Positioning: What you need for a successful Marketing Strategy
IE Business School
Marketing Mix Fundamentals
IE Business School
Market Research and Consumer Behavior
IE Business School
Global Marketing Management
Arizona State University
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Let’s Work Together
Whether you need a second opinion or a hands-on partner, the first step is a short conversation.
