ANALYTICS & MEASUREMENT
Know What Works. Invest With Confidence.
Clean tracking, clear dashboards and honest attribution — so every marketing decision is based on data you can trust.
Reliable Data
Tracking you can trust
One Source of Truth
One dashboard for all
Faster Decisions
Insights, not spreadsheets
Marketing dashboard
What I Offer
Analytics & Measurement Services
From the first tag to the board-level dashboard.
Tracking Audit & Setup
GA4 and Google Tag Manager set up properly — events, conversions and e-commerce.
Dashboards & Reporting
Looker Studio dashboards that answer your real questions at a glance.
Attribution & Insight
Understand which channels really drive leads and revenue.
Consent & Data Privacy
Consent Mode and a cookie setup that respects GDPR.
My Approach
From Messy Data to Clear Decisions
Measure what matters — and nothing that doesn’t.
Audit
Check what is tracked today — and what is missing or wrong.
Define KPIs
Agree on the numbers that reflect business success.
Implement
Clean tracking, consent and data connections.
Report & Improve
Dashboards, regular reviews and action points.
Key Benefits
Why Invest in Measurement?
Trustworthy Numbers
Decisions based on facts, not gut feeling.
Faster Reporting
Automated dashboards instead of manual exports.
Smarter Budget Allocation
Shift money to what really performs.
Shared Understanding
Marketing, sales and management read the same numbers.
What You Get
Clear Deliverables, No Surprises
- Tracking audit with priorities
- Measurement plan & KPI tree
- GA4, GTM & Consent Mode setup
- Looker Studio dashboard
Tools & Platforms
I work with the tools that fit your setup — these are the most common.
Google Analytics 4
Google Tag Manager
Looker Studio
Google Search Console
BigQuery
Microsoft Clarity
Hotjar
Cookiebot
Usercentrics
FAQ
Questions About Analytics & Measurement
Why don’t GA4 numbers match my ad platforms?
Each tool counts differently (attribution models, consent, time zones). The goal is not identical numbers but a consistent, explainable source of truth.
Is our tracking GDPR-compliant?
An audit shows it quickly. Compliant tracking needs a proper consent banner, Consent Mode and a clean tag setup.
Which KPIs should we track?
Those linked to business outcomes: qualified leads, pipeline, revenue, cost per acquisition and customer value — supported by a few diagnostic metrics.
Related Solutions
Often Combined With
Let’s Grow Together
Ready for Numbers You Can Trust?
Let’s review your tracking and build the dashboard your team will actually use.
