SEO, GEO & CRO

Get Found in Search and AI — Then Convert

SEO for Google, GEO for AI assistants like ChatGPT and Perplexity, and CRO so more of your visitors become customers.

Visible in Search

Rank for what matters

Cited by AI

Be the quoted source

More Conversions

From visit to lead

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✦ AI answer

Source: matrix-insight.com

What I Offer

SEO, GEO & CRO Services

Visibility and conversion — two sides of the same result.

Technical & On-Page SEO

Speed, structure, indexing and pages built around search intent.

GEO — Generative Engine Optimisation

Structured, quotable content so AI assistants cite your brand.

Content & Keyword Strategy

Topics and pages that match what your buyers search.

Conversion Rate Optimisation

Clearer pages, better forms and tests that lift results.

SEO & GEO

Be Found — by People and AI

Visibility where decisions start.

  • Technical audit and fixes
  • Keyword and intent mapping
  • Structured data and llms.txt
  • Local SEO and Google Business Profile

CRO

Turn Visitors Into Leads

More results from the traffic you already have.

  • Heatmaps and user recordings
  • Landing page improvements
  • A/B testing
  • Forms, checkout and trust signals

My Approach

From Invisible to Chosen

Data first, then the changes with the biggest impact.

Audit

Technical health, content, rankings and conversion.

Prioritise

Quick wins and long-term levers.

Optimise

Pages, content and structured data.

Test

A/B tests on key pages and forms.

Grow

New content and continuous improvement.

Key Benefits

Why SEO, GEO & CRO Together?

Sustainable Organic Traffic

Visibility that doesn’t stop when ads do.

Lower Cost per Lead

More results without more budget.

Visible in AI Answers

Ready for how people search today.

Higher Conversion Rates

Pages that guide visitors to act.

What You Get

Clear Deliverables, No Surprises

  • SEO & GEO audit with priorities
  • Keyword and content plan
  • Structured data & technical fixes
  • CRO test roadmap
Talk about your project →

Tools & Platforms

I work with the tools that fit your setup — these are the most common.

Google Search Console

Semrush

Ahrefs

Screaming Frog

PageSpeed Insights

Google Analytics 4

Microsoft Clarity

Hotjar

FAQ

Questions About SEO, GEO & CRO

What is GEO?

Generative Engine Optimisation: making your content clear, structured and trustworthy so AI assistants like ChatGPT, Perplexity and Gemini understand and cite it.

How long does SEO take?

Technical fixes can help within weeks; content and authority usually need three to six months to show their full effect.

What is the quickest CRO win?

Often a clearer headline and one obvious next step on key landing pages — plus shorter forms.

Related Solutions

Often Combined With

Analytics & Measurement

Tracking, dashboards and attribution you can actually rely on.

Digital Marketing

Google, Meta and LinkedIn campaigns built to reach the right people and grow efficiently.

Let’s Grow Together

Ready to Be Found — and Chosen?

Let’s audit your visibility and turn more visitors into customers.