Everything People Usually Ask Me

With a free 30-minute intro call. You describe where you are, I tell you what I would look at first — and whether I am the right person for it.

Both. I am based in Dortmund and work with clients across Germany, Austria and Switzerland, mostly remotely, with workshops on site when it helps.

German and English.

Both are possible: hands-on execution, or strategy plus coaching so your team can run it themselves.

It depends on scope. After the intro call you get a written proposal with a fixed price or a monthly rate — no surprises.

It depends on scope and available data. A focused strategy usually takes a few weeks; the first clear priorities often emerge after the initial workshop.

Yes. I can hand over a roadmap to your team, support them along the way, or take on the execution myself — whatever fits your resources.

Access to your key numbers (sales, marketing, web analytics), your business goals and a few hours with the people who know your customers best.

There is no universal number. We start with a test budget large enough to learn from, then scale the campaigns that prove profitable.

It depends on where your buyers are and how they decide. Search captures existing demand, social and LinkedIn create it — most businesses need a mix.

Search campaigns often show first signals within weeks. Reliable optimisation needs enough conversion data, which usually takes one to three months.

The one your team will actually use. I compare options against your processes, budget and integrations before recommending anything.

Yes. Data is cleaned, deduplicated and mapped before migration, so you start with a CRM you can trust.

It can be — with proper consent capture, double opt-in and clear data handling. Compliance is part of every setup.

Email is one channel. Lifecycle marketing is the plan behind it: which customer gets which message at which moment, across email, CRM and ads.

No. Even a few hundred customers are enough for a welcome, repeat purchase and win-back flow — the three that usually pay off first.

Yes, when consent, double opt-in and data handling are set up properly. That is part of every project.

Usually conversion. Improving how many visitors buy makes every future euro of advertising more profitable.

Shopware, Shopify and WooCommerce most often — the principles apply to any shop system.

Very. Automated flows like abandoned cart and post-purchase often become one of the most profitable revenue sources.

No. It removes routine work so your team can focus on strategy, creativity and customers — with humans reviewing what AI produces.

With the right tools, settings and guidelines, yes. Data protection is part of every AI setup I recommend.

With one or two use cases that save time every week — usually content drafting, reporting or lead follow-up.

Each tool counts differently (attribution models, consent, time zones). The goal is not identical numbers but a consistent, explainable source of truth.

An audit shows it quickly. Compliant tracking needs a proper consent banner, Consent Mode and a clean tag setup.

Those linked to business outcomes: qualified leads, pipeline, revenue, cost per acquisition and customer value — supported by a few diagnostic metrics.

Leading indicators (engagement, leads) show within weeks; pipeline and revenue follow your sales cycle — often several months.

For many B2B companies, yes — no other platform targets job roles and companies as precisely. The key is clear offers and good follow-up.

Instead of casting a wide net, you focus marketing and sales on a defined list of high-value companies with tailored messages.

Generative Engine Optimisation: making your content clear, structured and trustworthy so AI assistants like ChatGPT, Perplexity and Gemini understand and cite it.

Technical fixes can help within weeks; content and authority usually need three to six months to show their full effect.

Often a clearer headline and one obvious next step on key landing pages — plus shorter forms.